In 1969, McDavid developed the first widely used lateral protective knee brace in football. They now manufacture and market over 400 different products. McDavid is the most widely used and recommended brand of braces among sports medicine professionals and is an industry leader in sports medical products and technical performance athletic wear. McDavid develops innovative products and technologies that help prevent injury and enhances athlete and active individuals performance. Their revolutionary HexPad Technology is changing what athletes wear under clothing by fusing padding to performance fabrics and has created a new category -'Protective Apparel' to protect athletes and enhance performance.